Two-time Emmy award-winner, Alif Muhammad has continuously exhibited exceptional skills in the field of television journalism. His talents as a still photographer opened the door to his successful career. As a News Editor for WLS, his outstanding skills contributed to ABC-TV’s winning of two UPI awards. Alif’s twenty-three years of experience at WBBM-TV, the CBS owned and operated station, along with his vision; his investigative skills and his inherent camera eye have led to increasingly responsible positions within the Station. His current position at WBBM-TV is that of Photojournalist for Special Projects. In this prominent capacity, Alif is an integral part of an investigative team headed by two of Chicago’s preeminent investigative reporters, Pam Zekman and Dave Savini. His familiarity with broadcast industry technology is unparalleled and continues to be a boon for WBBM-TV.
In 1984 he received an Emmy Award for Outstanding Achievement in Video Tape Editing, and in 1995 he received a second Emmy Award for Outstanding Achievement within a News Program for Investigative Producer.
Alif’s international assignments have taken him to countless locations throughout the world including Egypt, Libya, Zimbabwe, Russia, New Zealand, Korea, Iraq, Rome, Australia, Indonesia, Great Britain, France and Germany to mention a few. Alif covered such world events as the 1992 Winter Olympics in France, the 1994 Winter Olympics in Norway and the Los Angeles Riots of 1992. He traveled throughout the United States covering Pope John Paul’s 1987 Tour. In addition, his documentation of Minister Louis Farrakhan’s 1998 World Peace tour, took him to over 48 different nations.
As Co-Producer and Director of Photography for the half-hour documentary on Minister Louis Farrakhan’s Life, which aired on BET Journey’s in Black, Alif traveled throughout the nation interviewing Minister Farrakhan’s childhood friends, classmates, teachers and associates. He also served as Co-Producer and Director of Photography for the BET Journey’s in Black documentary on the life of Kirk Franklin.
Ever expanding his horizons, Alif’s commitment to excellence in every aspect of photographic production resulted in the establishment of his independent corporation, Ishot Video Productions, in 1996. His company continues to maintain a high profile of clientele whose work includes: Artistic Communication, Donald Trump, George Foreman Knockout Products, Horseshoe Casino, Bill Kurtis Productions, Kirk Franklin and the Chicago Police Department. He recently produced TV commercials for Midwest Sports Medicine, Chicago Hearing Center and Female Healthcare Associates. Alif’s clients as well as his coworkers praise his professionalism as well as his close attention to detail. His perpetual positive mindset, his commitment to community and his remarkable patience make him a pleasure to work for and with.
Alif Muhammad is a native Chicagoan who hails from a family of prominent community leaders. He is the grandson of Elijah Muhammad, the nephew of Imam W.D. Muhammad, and the son-in-law of Minister Louis Farrakhan. The father of three, he currently resides in Chicago’s south suburbs with his wife.