An American Muslim campaign to introduce the true meaning of Jihad has reached Washington D.C. in an effort to correct the public perception about the Islamic term.

In an effort to “reclaim” the word jihad,Muslim activists launched a new ad campaign in the nation’s capital this week. Commuters in the Washington, D.C., subway system will start seeing posters stamped with the “#My Jihad” hashtag.

Just months after controversial anti-Muslim ads went on display, the nation’s capital will feature a campaign meant to redefine, in positive ways, the popular understanding of jihad.

Metro seems to be the place to wage the ideological battle over what Islam is and is not, it seems.

On Sunday, President Mohamed Morsi declared a state of emergency and deployed the army to several cities to control the violence, which has left at least 50 people dead. Ahmed Rehab, executive director of CAIR-Chicago joins Jerome McDonnell on Worldview to discuss the latest political unrest.

Aiming to “reclaim jihad from Muslim and anti-Muslim extremists alike,” Muslim activists this week announced that their “#My jihad” ad campaign began running Monday in D.C. metro stations. The ads have previously appeared on buses in San Francisco and Chicago.

Just months after controversial anti-Muslim ads went on display, the nation’s capital will feature a campaign meant to redefine, in positive ways, the popular understanding of jihad.

Emara and her moving story are part of a Chicago-based campaign known as #MyJihad, an effort to insert a broader, and more nuanced, definition of jihad into the public discourse. The Arabic term, often mistranslated as holy war or narrowly defined as religiously justified warfare, is at its root actually a synonym for struggle or striving.

The Arab American Action Network (AAAN) has designed a survey, with the help of their partner organization, in order to gather information about Muslims’ experiences with racial profiling.

The Chicago office of the Council on American-Islamic Relations (CAIR-Chicago) today announced its sponsorship of the #MyJihad Public Educational Campaign in Washington, D.C., launched by MyJihad inc., with ads appearing at the Shaw, Waterfront, Rockville, and Dunn Loring train (metro) stations.