Muslim Matters discusses the goal of #MyJihad Public Education Campaign and sheds light on how it is successfully driving home the message that 'jihad' in actuality refers to a concerted effort or struggle, namely by an individual in the path of God.

On Friday, December 14, CAIR-Chicago held a press conference announcing the launch of the “MyJihad” educational campaign. Local media, guests, and the those who modeled for the ads were all in attendance.