What comes to mind when you hear the word "jihad"? If you're thinking revengeful Muslims, then these bus ads that are beginning to roll out across the United States are desperately needed.

Reeling from one of the darkest tragedies in human history, an adage emerged after World War II: "Never Again!" And yet, only a few short decades later, and on the same continent that the Nazi Holocaust took place, Europe's only indigenous Muslim community was subjected to systematic genocide as the world sat by idly and watched.