Aiming to “reclaim jihad from Muslim and anti-Muslim extremists alike,” Muslim activists this week announced that their “#My jihad” ad campaign began running Monday in D.C. metro stations. The ads have previously appeared on buses in San Francisco and Chicago.

As a Muslim American, #MyJihad begins every night—get to bed on time so I can wake for pre-dawn prayer and nourish my soul. #MyJihad is not skipping a healthy breakfast—as our Starbucks society is prone to tempt—and thus properly nourish my body.