An American Muslim campaign to introduce the true meaning of Jihad has reached Washington D.C. in an effort to correct the public perception about the Islamic term.

In an effort to "reclaim" the word jihad,Muslim activists launched a new ad campaign in the nation's capital this week. Commuters in the Washington, D.C., subway system will start seeing posters stamped with the "#My Jihad" hashtag.

Just months after controversial anti-Muslim ads went on display, the nation's capital will feature a campaign meant to redefine, in positive ways, the popular understanding of jihad.

Metro seems to be the place to wage the ideological battle over what Islam is and is not, it seems.

On Sunday, President Mohamed Morsi declared a state of emergency and deployed the army to several cities to control the violence, which has left at least 50 people dead. Ahmed Rehab, executive director of CAIR-Chicago joins Jerome McDonnell on Worldview to discuss the latest political unrest.

Aiming to “reclaim jihad from Muslim and anti-Muslim extremists alike,” Muslim activists this week announced that their “#My jihad” ad campaign began running Monday in D.C. metro stations. The ads have previously appeared on buses in San Francisco and Chicago.

Just months after controversial anti-Muslim ads went on display, the nation's capital will feature a campaign meant to redefine, in positive ways, the popular understanding of jihad.

Emara and her moving story are part of a Chicago-based campaign known as #MyJihad, an effort to insert a broader, and more nuanced, definition of jihad into the public discourse. The Arabic term, often mistranslated as holy war or narrowly defined as religiously justified warfare, is at its root actually a synonym for struggle or striving.

The Chicago office of the Council on American-Islamic Relations (CAIR-Chicago) today announced its sponsorship of the #MyJihad Public Educational Campaign in Washington, D.C., launched by MyJihad inc., with ads appearing at the Shaw, Waterfront, Rockville, and Dunn Loring train (metro) stations.

An American Muslim campaign that was first launched by the Chicago office of the Council on American-Islamic Relations (CAIR-Chicago) in December, has crossed into Canada to introduce the true meaning of Jihad.

A #MyJihad activist tells Vancouver Observer about a US-based movement against Islamophobia, crossing the border into Canada.

CAIR-Chicago Executive Director and founder of the #MyJihad campaign, Ahmed Rehab, and Rev. Welton Gaddy discuss the purpose of the campaign and what it hopes to achieve.

Ahmed Rehab discusses the political implications behind Egypt's possible International Monetary Fund loan in addition to the status of the recent #MyJihad public education campaign.

Ahmed Rehab discusses the political implications behind Egypt's possible International Monetary Fund loan in addition to the status of the recent #MyJihad public education campaign.

It's an uphill fight, but Muslim activists are trying to reclaim a holy word that's become synonymous with terror.

Taking back the term "Jihad" continues to spark passionate involvement. Dr. Hassaballa shares a personal story about what his Jihad is and how it is an everyday struggle to endure.

Council on American-Islamic Relations has put up dozens of advertisements on San Francisco Municipal Railway buses this week to reclaim connotations of the word "jihad," according to campaign organizers.

An educational campaign led by the Council on American-Islamic Relations has put up dozens of advertisements on San Francisco Municipal Railway buses this week to reclaim connotations of the word "jihad," according to campaign organizers.

There is a public education campaign making some waves titled "#MyJihad." Their homepage proclaims their mission as “Taking back Islam from Muslim and anti-Muslim extremists alike.”

For the second time in recent months, billboards on side of San Francisco's fleet of buses have become the front lines in a fight over the place of Islam in American popular culture.